DEVELOPMENT OF FREZVILLA AS A NEW BUSINESS MODEL IN THE FOOD COMMODITY INDUSTRY WITH THE APPLICATION OF BLUE OCEAN STRATEGY

The needs of food commodities is the basic needs for every family. Fulfillings of these needs are something that families do everyday regularly with a high frequent of use, and exact consumption needs. It shows a fact that industry in area of food commodity providings have a huge potential on econom...

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Bibliographic Details
Main Author: P NUGRAHENI (NIM : 29108021); Pembimbing: Dwi Larso Ph.D, NUS
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/16763
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Institution: Institut Teknologi Bandung
Language: Indonesia