PT EXCELKOMINDO PRATAMA STRATEGY EVALUATION DUE TO THE RELEASED OF TOWER SHARING REGULATION

• Main Author: SUMIAR (NIM: 29107317);Pembimbing: Ir. Uke MMP Siahaan., MBA, PRATIWI
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/16842
• Institution: Institut Teknologi Bandung

Tower is one of the most important assets for telecommunication operator since it is where BTS antenna is located. The presence of BTS is directly correlated with coverage area can be served by operator. Its wide coverage area has been one of XL’s competitive advantage relatively to other operators since XL has the second widest coverage area after Telkomsel. But by the released of Communication and Information Ministry <br /> <br /> <br /> Decree Number 2/PER/M.KOMINFO/3/2008 about Sharing Tower, Xl’s competitive advantge in area coverage is threatened because other operator now can easily access <br /> <br /> <br /> XL’s infrastructure. This regulation said that the towers must be used by at least two different operators. This will potentially reduce XL future income. But in the other side, with its wide coverage, XL has a bigger chance to take an advantage from this new regulation by renting its towers to other interested operators. <br /> <br /> <br /> Indonesian telecommunication market is characterized by its numerous operators and low penetration rate which are potential for tower renting business. By analyzing XL internal condition, Indonesian telecommunication market, tower renting business prospect, and also the how this industry will be in the future, some strategies related to XL existing towers can be derived. The proposed strategies are: 1. Selling all the existing towers and leasing back, 2. Keep all the towers and rent them to other interested operators. The analysis resulted in the second strategies as the best startegy for XL, considering its wide coverage area relatively to other operators, this will give XL more future potential income rather than if XL selling all of its towers. <br /> <br /> <br /> Strategy implementation proposed is included verification of all the towers, determination of qualification requirement, that will lead to the determinatioan of commercially qualified towers. The next step is to set the profit margin and also the <br /> <br /> <br /> appropriate price before market them.