THE PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY OF KARTU AS (PT.TELKOMSEL CASE STUDY)
From the strategic role, the population, and the lower tele-density medium communication, making Telecommunication is one of the potential industries to develop in Indonesia. It shows from 10 operators that compete during the past year in Indonesia. To compete in this industry, the operator would ne...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/16848 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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