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E-commerce offers benefits for the companies, including SMEs. By using e-commerce, SMEs can gain competitive advantage and some other benefits. In Indonesia, e-commerce adoption by SMEs is still low. Therefore this study is aimed to explore the factors that influence the adoption decision of e-comme...

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Bibliographic Details
Main Author: PRADIPTA NANDIWARDHANA (NIM : 23409019); Pembimbing : Dr. Rajesri Govindaraju, ST, MT, RAKA
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/16914
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Institution: Institut Teknologi Bandung
Language: Indonesia
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