BAHASA TUBUH BERMUATAN SENSUAL, DALAM (KLAN MAJALAH : SEBUAH KAJIAN SEMIOTIK

• Main Author: NUGROHO UDJIANTO, A.
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/1703
• Institution: Institut Teknologi Bandung

People\'s consumption to the need of variety of goods and services getting more <br /> grown today. It is happen with the influence of industrial culture in international <br /> trade and marketing activities, and also happen in Indonesia. In producer\'s behalf <br /> to apply trade and marketing strategy already pushed the role for domestic and <br /> foreign commercial services to develop the aspect of advertisement design in <br /> mass media. <br /> The appearance many kind of magazine with foreign license in market place also <br /> make contribute for the manifestation for commercial advertising, where the <br /> goods and services was sell unceasing with modern format and technique, for <br /> example is Dewi and Kosmopolitan magazines. The most important thing to <br /> discuss and examine is the appearing of advertising (foreign product) <br /> persuasively using man or woman body as a model or object in their <br /> advertisement. <br /> Advertisement is a commercial medium message semiotics was full of sign and <br /> meaning elements. By these signs we can examine visually, the advertisement in <br /> this paper can be learn and interpreted for its context and needs, by looking at <br /> aspect of background and ideology in it with the shape and volume of that <br /> advertisement. <br /> With the semiotics approach or research about sign, this paper can give an <br /> alternative of understanding about visualization of magazine\'s advertisement, <br /> especially to the discussing for aspect in body language and sensuality in <br /> advertisement.