#TITLE_ALTERNATIVE#
The Growth in Indonesia tea industry nowaday is increasing especially rate of tea consumtion, but from tea products quality, in real market tea quality are still low, in otherwise Indonesia have a lot productive tea area. That thing caused by the high katekin contained inside teh tea, the high katek...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/17548 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The Growth in Indonesia tea industry nowaday is increasing especially rate of tea consumtion, but from tea products quality, in real market tea quality are still low, in otherwise Indonesia have a lot productive tea area. That thing caused by the high katekin contained inside teh tea, the high katekin can effect the taste and the smell of a tea. <br />
<br />
<br />
Brand is important for company and customers. For company , brand it an asset . For customers, brand is one of alot factor that motivate costomer to loyal in using a product. A product who have good brand equity will have positive value in customer view, and if <br />
<br />
<br />
costumer feel proud using a product it’s mean that costumer have a great brand equity of that product, beside of that a customer who have a good trusts to a product can recommend that product to others customer. <br />
<br />
<br />
Product is a first step in doing selling process. If that product have a positive value in customer view, so that product are good, the product can be said success if have a good: packaging, product contain, brand logo and tagline. If that things became remembered in customer mid, so that product had a good value in costumer view. Beside of that a promotion and comunication is the second step which must to do for company to deliver a product information in direct or un-direct to costumer. <br />
<br />
<br />
In this thesis, the writer doing a research, how to creating a new brand and a new tea product of Walini with qualitative and quantitative for knowing what product did costumer like in West Java especially Bandung. The result of this research will be a business solution to PT.PN VIII as a Walini tea company, and some suggestion for Walini brand and Walini new tea product which hope can be used to compete in tea industry that nowadays very competitive. |
|---|