THE FACTORS INFLUENCING PRODUCT INNOVATION TOWARD THE COMPETITIVE ADVANTAGE IN SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs): THE PHOTOGRAPHY INDUSTRY
Photography industry is one of the Small and Medium-sized Enterprises (SMEs) that is growing widely. In order to be a successful business and maintain the position in the competitive field, the entrepreneur should gain a competitive advantage comparing to others. The competition in this industry mak...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/17553 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |