INTEGRATED MARKETING COMMUNICATIONS CHANNEL IMPROVEMENT OF BANK RAKYAT INDONESIA`S WADIAH PRODUCT (FAEDAH) AT THE BUAH BATU BANDUNG BRANCH
One of the featured products of BRI Syariah is wadiah product, “Faedah”. BRI Syariah already has the data that shows the positive correlation between promotion cost and number of customer. BRI Syariah Buah Batu has already been obliged by BRI Syariah Headquarter to make an optimal integrated m...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/17788 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |