BUSINESS STRATEGY FORMULATION AND IMPLEMENTATION FOR SELLING PERFOMANCE IMPROVEMENT OF TOKO ANNISA BABY KIDS & TOYS

Currently, competition in the retail business is very high. Increasing company's competitive advantages by relaying on product quality, sevice quality, promotion, and price are the main factor that affect to selling performance and life cycle of retail business. Annisa Baby, Kids & Toys loc...

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Bibliographic Details
Main Author: GUNAWAN (NIM: 29106363); Pembimbing: Dr. Ir. Dermawan Wibisono, M.Eng, AGUS
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/17831
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Institution: Institut Teknologi Bandung
Language: Indonesia
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