#TITLE_ALTERNATIVE#

• Main Author: NATANAEL (NIM: 29109034) ; Pembimbing: Dr. Ir. Mustika Sufiati Purwanegara, MSc, ANDRAE
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/17952
• Institution: Institut Teknologi Bandung

Globalization has swept across the world including Indonesia in it as a <br /> <br /> <br /> <br /> <br /> country that continues to grow. This is also truly happened in children toys <br /> <br /> <br /> <br /> <br /> industry which is entering the era of globalization of the world, the growth of <br /> <br /> <br /> <br /> <br /> children's toy industry grow rapidly. The phenomenon of China's products to be <br /> <br /> <br /> <br /> <br /> leader in the world market and in the Indonesian market is also not something <br /> <br /> <br /> <br /> <br /> unfamiliar for us. But despite that in one occasion consultant Hong Kong Trade <br /> <br /> <br /> <br /> <br /> Development Council (HKTDC) Hengky Rusli (2010) tells the quality of the toy <br /> <br /> <br /> <br /> <br /> industry products from Indonesia is better than Chinese products. <br /> <br /> <br /> <br /> <br /> This research was conducted to analyze B2B relationships between <br /> <br /> <br /> <br /> <br /> CV.Kreasi Harmoni with the Hypermart Matahari based on the gap between the <br /> <br /> <br /> <br /> <br /> service level made by the supplier with the BEST category service level the <br /> <br /> <br /> <br /> <br /> expected buyer. In addition, marketing mix analysis 7P, STP, Porter's Five Forces <br /> <br /> <br /> <br /> <br /> analysis and Selling Situation. <br /> <br /> <br /> <br /> <br /> Based 7P marketing mix analysis, STP analysis, Porter's Five Forces, and <br /> <br /> <br /> <br /> <br /> Selling Situation analysis found the root causes of the problem that is <br /> <br /> <br /> <br /> <br /> transactional and relational problems to the problem of transactional form of a <br /> <br /> <br /> <br /> <br /> need to improve levels of fulfilling demands / service level CV.Kreasi Harmoni <br /> <br /> <br /> <br /> <br /> (81.82% ), product packaging must be increasingly innovative and attractive while <br /> <br /> <br /> <br /> <br /> for relational problems of unavailability of stock on importers and producers, need <br /> <br /> <br /> <br /> <br /> to be updated stock at Outlet Hypermart, there is no schedule regular visits to the <br /> <br /> <br /> <br /> <br /> Outlet sales Hypermart Matahari. <br /> <br /> <br /> <br /> <br /> Business solutions offered to enhance B2B partnerships between <br /> <br /> <br /> <br /> <br /> CV.Kreasi Harmony with the Hypermart Matahari from the consultative selling <br /> <br /> <br /> <br /> <br /> stage until it reaches the enterprise selling and in the end found KPI (Key <br /> <br /> <br /> <br /> <br /> Performance Indicator) that reflect the crucial factors that needed for the <br /> <br /> <br /> <br /> <br /> advancement of the company in the future.