PROPOSED APPROACH TO DEVELOP CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES AT KSO PERTAMINA DEPOT CIKAMPEK
Corporate race to do Corporate Social Responsibility (CSR) not only as marketing tools but also because Indonesian government has regulate it. In return, of corporate CSR, social legitimacy is established. CSR also can create corporate imaging in society; it will be good for company reputation in bu...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/18062 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |