PT DOK DAN PERKAPALAN AIR KANTUNG PROPOSED GROWTH STRATEGY FOR YEAR 2012 - 2016

• Main Author: ASTRI IRDIANA RYANTI (NIM : 29108370 ); Pembimbing : Dr. Ir. Dermawan Wibisono, M. Eng
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/18098
• Institution: Institut Teknologi Bandung

The existence of PT. Dak dan Perkapalan Air Kantung (PT DAK) is inherent in the history of PT. TIN. Starting from the status of the workshop (cost center) to serve the internal needs (dredges repairment), then find an opportunity to switch the status to profit center, by receiving external orders. Looking at the history of the existence of PT. DAK for 12 years, PT. DAK is facing major challenges in the future.PT. DAK as a provider of shipbuilding and ship repair services that have considerable support, with good 12 years of experience, but PT. DAK needs to do improvements in its strategy. With increasing competition and advances in shipbuilding technology, some efforts are needed to be done strategically to ensure the position of PT. DAK in the national shipbuilding industry in the long run.To determine the future direction of the company, PT. DAK must develop a set of correct and effective strategies. To be able to formulate strategies, the main thing to do is to set the company’s vision and mission, as a rationale for determining the future of the company. Company's internal analysis is done to determine the strengths and weaknesses owned by the company and external analysis is done to identify opportunities and threats faced by the company. From the research, it is generated by using the IE Matrix, PT. DAK is in the right conditions for implementing the growth strategy of concentration through horizontal integration by maximizing available resources to deal with a favorable market opportunities. Of the few existing alternative growth strategies, the most appropriate alternative to the business competence of PT. DAK is to enlarge the capacity of shipyards by building a new shipyard. A feasibility study is conducted to assess the new shipyard development economically, which resulted the expected optimum revenue to reach Rp. 223.000.000.000,00 per annum, and the Net Present Value is Rp. 73.558.161.000,00, Internal Rate of Return of 16,71% and Payback Period in 11 years.Utilizing 20 acres acquired land and the non-permanent shipyard owned by PT. Dwi Jasa Mitra in Selindung, Bangka, PT. DAK can increase the shipbuilding capacity by ± 600%, from 92,400 DWT per year at Air Kantung Shipyard, to a sum of 588,000 DWT per year. With the increased capacity, it will be many new opportunities and challenges to be faced by the management of PT DAK. Therefore, the focus of attention should not only aim at the technical aspects of shipyard construction only. Development of a more efficient, effective and productive work systems, as well as improving the competence of human resources must be done simultaneously with physical development Selindung Shipyard.