PROPOSAL OF MARKETING COMMUNICATION FOR PREMIUM GROWING-UP MILK (GUM)
Growing-Up Milk (GUM) is a segment which gave the biggest volume contribution on Indonesia milk powder industry. Similar messages communicated by the GUM producers <br /> <br /> <br /> <br /> <br /> resulted in invisible uniqueness that distinguish one brand ove...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/18325 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |