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Branding strategies is very important for every aspect of business in this modern era, building and nurturing a good brand could lead directly to the company profitability. PT. Indosat Tbk as the second biggest telecommunication provider in Indonesia faced so many challenges lately. In order to keep...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/18341 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |