ACTORS STRATEGY IN THE FIELD OF MOVIE INDUSTRY IN INDONESIA AFTER THE REFORMATION ERA AND THE ROLE OF MOVIES IN BUILDING THE NATION CULTURE

• Main Author: MARIA MANURUNG (NIM : 24006024); Pembimbing : Dr. Yasraf Amir Piliang, MA, ELVY
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/18394
• Institution: Institut Teknologi Bandung

The research takes the phenomena of the returning of Citra Award cup at the beginning of the year 2007 as its research background. The National Movie as an object of this research not only sees movies from their economic value but also social, cultural, and spiritual values. Movies as cultural products have economic values that can give economic benefits to the development. In fact, this is the essence of the problem. One of the objectives of the research is to know if movies as cultural products have certain role in, and power over, the nation culture building. <br /> <br /> <br /> Those involved in the cup return conflict and other actors in the same field are chosen as subjects of the research. Socio-cultural theory used as the analysis instrument is Bourdieu’s theory of habitus, capital, strategy, and exchanges. And, the research method employed ethnography (deep observation), literature research, and interviews. <br /> <br /> <br /> The research result shows that the dynamic of Indonesian movies after the Reformation Era is colored with theme varieties, innovations, and the reduction of government involvement. Dominations and power now are at the hands of producers who have higher cultural capital. Rooms for free expressions after the Reformation Era have been pioneered by the independent communities with their indie movies. Hence, a good culture strategy can actually make possible the building of the desired national culture through movies.