SOCIAL MARKETING STRATEGY AS IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AT PT FREEPORT INDONESIA (A case study : of PTF’s effort in stopping deforestation in Modified Ajkwa Deposition Reclamation Area)

SOCIAL MARKETING STRATEGY AS IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AT PT FREEPORT INDONESIA (A case study : of PTF’s effort in stopping deforestation in Modified Ajkwa Deposition Reclamation Area)

The presence of PT Freeport Indonesia (PTFI) as the biggest mining company for copper and gold in the world, picturing the richness of Indonesian natural resources, it has placed PTFI in an attractive position to be examined from various aspects, particularly highlighting its social responsibility (...

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Bibliographic Details
Main Author: UBRA (NIM: 29109409); Pembimbing : Dr. Bambang Rudito, EMILLIA
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/18398
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Institution: Institut Teknologi Bandung
Language: Indonesia

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