PROPOSED MARKETING STRATEGY FOR Y SUPERMARKET TO INCREASE SALES OF ORGANIC PRODUCTS
Gap between people's attitudes and actions towards environmental sustainability was the problem faced by the Y Supermarket, where the organic products that sold are still less desirable by people in Bandung city. Based on internal and external analysis, there are some deficiencies owned by Y Su...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/18432 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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