USULAN PERENCANAAN SKENARIO DAN MODEL PENDANAAN INDONESIA WIFI (WIFI ID) SEBAGAI PRODUK BARU DARI PT. TELEKOMUNIKASI INDONESIA TBK.

• Main Author: ARIF RAHMAN (NIM: 29110354); Counsellor: Erman Sumirat, SE, Ak, M.Bus (Finance), FARIS
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/18454
• Institution: Institut Teknologi Bandung

Abstract <br /> <br /> <br /> <br /> The need for Internet access in Indonesia is experiencing unprecedented growth.There are varies of access modes are provided from fixed to wireless internet access,and the patterns of Internet users in Indonesia have a tendency to access the Internet through mobile devices wirelessly such as laptops, netbooks, smartphones to the mobile phones that has a function to access wifi. The need for broadband access bandwidth is greater today, the internet contents have high bandwidth requirements. Huge market potential is still not fully utilized by telecommunications operators in Indonesia. <br /> <br /> <br /> <br /> PT . Telkomunikasi Indonesia Tbk , as the largest telecommunications operator in Indonesia try to capture this market opportunity through Insync 2014 program that aims to serve the needs of the Indonesian population with broadband Internet bandwidth. One of services that is prepared to support the INSYNC 2014 is Indonesia Wifi. Indonesia wifi is a broadband access network media to enjoy high speed internet service as well as a variety of other multimedia services that provide Internet-based <br /> <br /> technology public Hotspot using the technology of Wireless Fidelity (WiFi) based on the latest IEEE 802.11 specification that is popularly used to connect between computers, smartphones, laptops and other devices, as well as connecting computers and other devices to the Internet or to a wired (Ethernet) LAN in order to support the acceleration <br /> <br /> and expansion of Indonesia's economic development in the area of ICT which has been declared by the Government of the Indonesia Republic. <br /> <br /> <br /> <br /> The objective ofwifi ID development as a new source of data revenue is to replace the voice segment revenue source that has declining trend. The very dynamic telecommunications industry has to be anticipated when developing new business, in this <br /> <br /> case needs to be assessed on the proposed alternative development scenarios wifi ID which enables businesses, as well as the proper alternative funding models. Formulation of alternative scenarios generated will serve as a guide for PT. Telkom in developing Wifi ID business in the early stages of business development (5 years of operation : 2014 <br /> <br /> - 2018). Based on the analysis using the concept of scenario planning, produced four alternative development scenarios, with two key factors driving forces: The number of customer - NPV - IRR, and EVA. The fourth scenario is included: Start- Up, Moderate, <br /> <br /> Optimistic, and very optimistic. While the appropriate funding modelsis using equity capital through the use of unappropriated retained earnings available at the end of 2012, with the value equal to the initial investment needs of the business. The use of equity capital decisions is in a state of debt capital excess (over debt). <br /> <br /> <br /> <br /> The implementation process for each scenarios areas a separate division with partnership concept (Scenario Start-Up), as independent businessunit with partnership concept (Moderate Scenario), andas independent businessunit without partnership concept (and Highly Optimistic Scenario). <br /> <br /> <br /> <br /> Keywords: internet technology, wifi broadband, internet hotspot, scenario planning, financing models, equity capital, retained earnings.