ANALYSIS ON CORPORATE ENTREPRENEURSHIP PRACTICES CASE STUDY : PT DKP

• Main Author: INDRA (NIM: 29105303) ; Pembimbing: Leo Aldianto, FERDIAN
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/18480
• Institution: Institut Teknologi Bandung

The changing environment in Textile business and it’s auxilliaries require PT DKP to adapt quickly. Entrepreneurship is an appropriate answer to PT DKP in order to adapt with its changing environment. It is also in line with PT DKP’s vision, mission, target, and strategy. The execution of corporate entrepreneurship <br /> <br /> <br /> <br /> <br /> (intrapreneurship) can improve employees ability to innovate, so that can give value added to the company. <br /> <br /> <br /> <br /> <br /> The objectives of this final project are to analyze key dimensions of intrapreneurship within PT DKP, and to analyze the importance of entrepreneurial leadership and its execution in PT DKP. This study was conducted through survey method, using questionaires EOS and ELQ which <br /> <br /> <br /> <br /> <br /> distributed to PT DKP`s employees. EOS is used to measure the entrepreneurial environment at PT DKP. Its key dimensions are My Company, Strategic Planning, Support for New Idea, Market Intelligence, Risk Aversion, Speed, <br /> <br /> <br /> <br /> <br /> Flexibility, The Future, and Personal Orientation. ELQ is used to analyze the importance of entrepreneurial leadership behaviours and its frequency shown by managers and top management in PT DKP. These entrepreneurial leadership are divided to four type: GEL, Miner, Explorer, accelerator, and Integrator. The EOS conducted at PT DKP indicate that the intrapreneurship culture in PT DKP is still need to be improved, scored from 2,89 to 3,51 in 5 scales. Key dimensions need to be improved are My Company (3.11), Strategic Planning (3.17), Cross Functionality (3.00) Support for New Ideas (2,89), Market Intelligence (3,07), Risk Aversion (3,04), Speed (3,28), Flexibility (3,17), Focus (3,29), dan The Future (2,93). While dimensions should be maintain by PT DKP are Personal Orientation (3.51). From the ELQ, there are differences between the importance and the frequency of entrepreneurial leadership behavior for all types of leadership. The accomplishments are ranged from 61,72% to 72,91%.