PROPOSAL FOR NEW SERVICE DEVELOPMENT MOBILE WALLET WITH NFC TECHNOLOGY AT TELKOMSEL
Nowadays the development of telecomunication technology has shifted to data era. Voice and text messaging service has been in saturated. This condition affected operator like Telkomsel to have decline in ARPU. Tight competition and a lot of competitor makes celluler operator to develop new service a...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/18492 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Nowadays the development of telecomunication technology has shifted to data era. Voice and text messaging service has been in saturated. This condition affected operator like Telkomsel to have decline in ARPU. Tight competition and a lot of competitor makes celluler operator to develop new service as a new source of revenue. Nowadays cellular service has developed to data service, there is a lot of value added service that can be developed by operator for a new source of revenue. Growth for data service in Indonesia affected by a modern lifestyle that cant be separated from the role of technology like mobile phone or computers. The arrived of new generation of mobile phone like smartphone give a chance to develop a new service for telkomsel. In this research the method that be use for new service development is 5D framework developed by Loch and Kavadias (2008). 5D framework consist of 5 stage discover, define, design, deliver, debug. To analyze the chance for new service development, it needs to analyze the internal and external condition. External analysis using Jolly framework and product lifecycle, internal analysis using marketing mix 7P analysis. The result of external analysis show that the telecomunication industry in indonesia is in tight competition and price wars, beside of that voice and text message service is in state of mature where the revenue is decline. Internally Telkomsel have a capability to develop a new service. Based on trend that happen in global and in Indonesia there is a chance to develop a new service for mobile wallet with Near Field Communication technology. This service used NFC technology to allow a mobile phone to used contactless payment. This service can be develop because Telkomsel has already have a mobile wallet service T-cash with a good growth and have a potential customer around 100 million. From the new service development , resulted in a new service mobile wallet with NFC technology using a SIM card as the NFC equipment. |
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