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Readygoplay is a privately owned online business that began on May 18, 2010. Online business with the concept of social community whose mission is to help creative industries in developing their business. On his way, the site is getting a good start in the form of an explosion of new member registra...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/18644 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Readygoplay is a privately owned online business that began on May 18, 2010. Online business with the concept of social community whose mission is to help creative industries in developing their business. On his way, the site is getting a good start in the form of an explosion of new member registration. However, the surge of new users are temporary, with the result that the site was stopped at the end of 2010. Site readygoplay resumed <br />
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operations in 2011 with the launch of new products in the form of blogs about web design. This study aims to provide a proposed strategy which divided into three types of <br />
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strategies based on its scope. Corporate strategy, provide direction to the company as a whole. Business strategy, focusing on individual product readygoplay to increase its competitive. Functional strategies, to maximize the <br />
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company's functional areas. Strategy formulation is based on the Basic Strategic Management model includes stages: Environmental Scanning, Strategy Formulation and Implementation Strategy. Researchers proposed Growth Strategy as a corporate strategy in directing the company to grow through websites products with niche topics that create synergy like webdesignlift.com. Furthermore, the proposed business strategies for each product of readygoplay. This proposal includes Differentiation, Differentiation Focus, Cost Focus and Strategic Alliances. After that functional strategies proposal includes Product Development, Equity Financing,Technological follower, Continuous Improvement, Self-Managing Work Team and Parallel Sourcing. |
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