BUSSINES STRATEGYTRANSFORMATION FROM SUPPORTING FUNCTIONS TO STRATEGIC BUSINESS UNIT (CASE STUDY PT. KAWASAN INDUSTRI DUMAI)

• Main Author: SUGIARTONO (NIM : 29105316) ; Pembimbing : Erman Sumirat, SE,Ak, M.Bus., HILARIUS
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/18648
• Institution: Institut Teknologi Bandung

Wilmar Group Unit of Dumai which consists of some business units has production facility in the form of industry which related to palm commodity. The Industrial requires <br /> <br /> <br /> <br /> <br /> readiness of infrastructure ,adequate support facility ,professional management to guarantee its industrial operation smoothness ,goods supply .service and marketing of its industrial result. Readiness support facility and infrastructure as an activity centre of the production <br /> <br /> <br /> <br /> <br /> basically is the represent of industrial estate activity .For the purpose that business units remain to focus in operating production facility, the Top Management of Wilmar Group form Industrial Estate business unit through set up a company named PT.Kawasan Industri Dumai. Prime priority of Wilmar Group is how to exploit momentum to existence of the increase of a fast requirement and prospective the result of its production by performing <br /> <br /> <br /> <br /> <br /> development of production facility. The development acceleration of the production facility is not in balance with adequate priority and attention to industrial estate activity create problems in almost all aspect of industrial estate activity. Due to the development of production facility in line with acceleration of industrial estate activity, is by specifying and running industrial estate business strategy which relate to <br /> <br /> <br /> <br /> <br /> government regulation, organizational implementation and forming of Industrial Estate , solution of industrial estate problems , implementation of Estate Management in operation and maintenance of infrastructure and facility and service. Thereby besides support facility operational smothness of Group and Tenant production facility produce, also can make PT.Kawasan Industri Dumai as center revenue because can obtain profit from activity of operation and maintenance of industrial estate facility and infrastructure and also serve activities to industry which are located in Dumai Industrial Estate.