OPERATIONS STRATEGY OF TRANS TV PRODUCTION DIVISION TO FACE THE COMPETITION AND TO INCREASE RATING AND SHARE
Television broadcast industry (free-to-air) is a complex industry. There are two kinds of consumers. First one is the audiences and the second one is advertisers. Trans TV is a pioneer station that run the program with differentiation strategy with non-drama programs. Trans TV <br /> <...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/18649 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |