ANALYSIS FORMULATION AND IMPLEMENTATION OF STRATEGY ON CV. MARS SURYA PRATAMA (MSP)

• Main Author: IKA ARIE WICAKSONO SADONO (NIM : 29108338) ; Pembimbing : Harimukti Wandebori, MBA, Ph.D
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/18677
• Institution: Institut Teknologi Bandung

CV. Mars Surya pratama (MSP) is a company which involved in Garment industry. The Company produced tee-shirts and sweaters with a "made to order" system that carried out processing activity from raw materials turn out to be finishing products. CV.MSP was established on 2010 which has been execute for more than a year at this time. As the owner could see from company's performances, CV.MSP could be classified as one of garment companies that have very significant level of growth. However, the MSP's growth rate has not accompanied with the foundation of a strong organization planning considering MSP has not have a clear point of view and mission stating along with the existence of strategic planning to bring its point of view and company’s mission. With the problem and situation background on above, this final project used the research methodology that started with formulating and identification company vision and mission. After we get the company vision and mission and then in this final project continued to internal and external of company environment analysis. On external environmental analysis in this final project the author using the porter’s five forces analysis and PEST analysis whereas for the internal environment analysis the author using the VRIO analysis and value chain analysis. The result of the external and internal analysis is used for SWOT analysis for the continuation in this final project. All of the result of that analysis’s that stated in above is used for determine the strategy formulation for CV.MSP. To implementing all the strategies that has formulated in this final project, the author using the strategy map. In the end of the final result of this final project, the author hope that this research can help the company as a road map to achieving their company vision and mission.