STRATEGY FORMULATION AND IMPLEMENTATION FOR PT. MULTIGARMEN JAYA

• Main Author: YOANITA (NIM : 29111082) Pembimbing: Ir. Harimukti Wandebori, MBA, Ph.D, MARTHA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/18882
• Institution: Institut Teknologi Bandung

The rapid development of Fashion in Indonesia shows that, Indonesia has the opportunity to become a new fashion destination in the future. Fashion for the people of Indonesia at this time is beyond its practical function. Now people start to use fashion as a statement of individuality. The need of fashion is increasing, especially in fashion apparel sector, with the increasing need for clothing, a number of Indonesian garment industry see it as a great opportunity to produce fashion apparel. PT. Multigarmen Jaya is one of leading garment manufacturing companies in Indonesia. PT. MGJ has expanded its business to start exporting its products to the United States, Japan, Middle East and Russia. PT.MGJ has two sales systems to distribute their products, there are through department store and retail shop. PT MGJ implements strict quality control in every production process, and therefore the resulting product is considered to have good quality in the eyes of the customer. This case evidenced with few awards accepted by PT MGJ for top quality management. <br /> <br /> <br /> To formulate strategy for PT.MGJ, so need to analysis internal and external condition on that firm. For internal analysis used value chain activities and resources analysis, and for external analysis used PEST, Porter five forces, and competitor analysis. From that analysis, there are several problems discovered, such as competitor threats from within and outside the country, delays in raw material delivery, and errors often occur in delivery. <br /> <br /> <br /> There are three kinds of strategy proposed to PT.MGJ. Based on corporate strategy analysis, PT.MGJ is classified into growth strategy alternative, and for that matter, vertical integration strategy was selected to create an enhancement in delay on raw material. Business strategy on PT.MGJ is integration cost leadership/ differentiation, where the goal from this strategy is to efficiently produce products with some differentiated features. And the last is functional strategy which is result from TOWS matrix. <br /> <br /> <br /> The implementation strategy is divided into some activities in proposed value chain, which consists of inbound logistics, operations, outbound logistics, marketing and sales, as well as supporting activities. There was also a proposal to establish cooperation with suppliers of raw materials fabric with strategic alliance.