BOX FOR LIVING BUSINESS STRATEGY 7CS COMPASS MODEL ANALYSIS AND THE IMPLEMENTATION OF BUSINESS MODEL CANVAS

• Main Author: FLORENTIN GUNAWAN (NIM : 29110005) Pembimbing : Bpk. Leo Aldianto, MBA, MSCz, MELIESA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/18902
• Institution: Institut Teknologi Bandung

Box For Living is a new construction company, established since the begining of 2012. This company provide the architectural products or services,such as container modification as their special product, and also design <br /> <br /> <br /> consultation and construction for conventional building. <br /> <br /> <br /> In the business process, the company founds difficulty in promote their container modification product. However the order for other architectural services, such as a conventional building or house design consultation and construction is pretty high and resulted a lot of profit to company. This research aims to find the root cause of the company with 7Cs Compass Model Analysis combined with IFAS, EFAS, and Fishbone Diagram. The solution in this research is using TOWS Matrix to find the effective <br /> <br /> <br /> strategies for Box For Living, the strategies are : focus to develop their brand image, focus about container modification product, the research and how to <br /> <br /> <br /> deliver the knowledge to public, sharping the diversification strategy and harmonize the development of special products and their diversification product. The implementation of those strategies in Business Model Canvas can describe every aspect of company’s business model block and the whole mechanism of Box For Living business process.