ANALISIS SIKAP KONSUMEN TERHADAP FIGUR DALAM IKLAN DAN EFEKTIFITAS IKLAN TERSEBUT: Studi Kasus Iklan Produk Pelumas Kendaraan Bermotor
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/1906 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |