SERVICESCAPE IMPROVEMENT OF MANDIRI PRIORITY LOUNGE TO IMPROVE THE SERVICE QUALITY TO PRIORITY CUSTOMERS CASE STUDY : MANDIRI PRIORITY LOUNGE IN SURAPATI STREET BANDUNG
The rapid development of the banking industry makes banks need to improve its service quality to compete with its competitors. Bank Mandiri is one of the public banks that aim to improve the quality of service to the premium customer, which the number always increase. The premium customer in Mandiri...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/19324 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |