THE DEVELOPMENT OF OMI MINI MARKET BUSINESS MODEL FOR INCREASING ITS STRATEGIC POSITIONING
OMI is one of many minimarket players in Indonesia. It is the result of a strategy formulation to increase the sales of its single supplier, Indogrosir. Indogrosir and OMI are under the same management of PT Inti Cakrawala Citra. OMI is acting as an authorized distribution channel of Indogrosir in w...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/19473 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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