THE PROPOSED NEW STRATEGY TO ATTACK AND GRAB MARKET SHARE CASE STUDY: CHEVROLET INDONESIA
General Motors Indonesia (GM) with the trademark Chevrolet has been known in the Indonesian automotive market since 1942. During its journey, GM has had many ups and downs conditions that made it still has a small market share in Indonesia. Around the 70's, Chevrolet disappeared from the Indone...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/19542 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |