CREATE BRAND ATTRACTIVNESS TO SUPPORT ATTRACTING STRATEGY BY USING EMPLOYEE VALUE PROPOSITION (Case Study in PT. Dirgantara Indonesia (Persero))

• Main Author: FEBRIANA JUNARDI (NIM : 29111058) Pembimbing : Ir. John Welly MSc., UNGGARAN
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/19605
• Institution: Institut Teknologi Bandung

PT. Dirgantara Indonesia is the only company in Indonesia that makes the aircraft. Using high technology in its operations, make the expertise employee to be a very important part in the sustainability of the production process. Necessary of new expertise employee become more urgent notice that half of the employees who are now working are already in retirement. Recruitment activities conducted by PT. Dirgantara Indonesia did not go well due to the declining number of enthusiasts of PT. Dirgantara Indonesia. Decreasing enthusiasts is a result of brand PT. Dirgantara Indonesia is not attractive to prospective applicants. To overcome this problem PT. Dirgantara Indonesia must create a brand that appeals to prospective applicants. To be able to create an employer brand that appeal to prospective employees can be used EVP models. Before using the model, first we need to know the employee value proposition in PT. Dirgantara Indonesia. From the observations and discussions with the expert form PT. Dirgantara Indonesia, employee value proposition in PT. Dirgantara Indonesia is leadership, work, performance evaluation, reward, and company. The questionnaire was using a method called the Judgmental sampling because the authors have determined first the criteria of respondents. Where the criteria respondents are engineers, this is because the authors assume that the engineer is a core employee of sustainability PT. Dirgantara Indonesia From the analysis that has been done, there a five solution to build the EVP. But because there are a lot of constraints and limitations in the implementation of five improvement areas, PT. Dirgantara Indonesia can run first the most critical areas and provide significant impact and also can respond to the problems PT. Dirgantara Indonesia. Policy is very important to address the issue of transfer of technology, knowledge and skills. And then training and development is important because based on pre-research result training and development is the most important preferences for the job seeker