MEASURING THE ROLE OF HOUSEMAID IN HOUSEHOLD STAPLE BUYING DECISION
The tight competition of retail industry has been occurring anywhere, including in the area of Arcamanik Bandung, in which Mulia Mart minimarket located with several big competitors in the surrounding area. In order to be survived in this competition, Mulia Mart distributed brochures as the brand to...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/19691 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |