PROPOSED MARKETING STRATEGY FOR CALAMUS FACTORY OUTLET IN ORDER TO DEAL WITH FACTORY OUTLET BUSINESS COMPETITION IN BANDUNG

Factory outlet industry in Bandung is growing rapidly year by year and had made a lot of new entrepreneurs running in the fashion industry, such as Calamus FO, Glow, Sahara, etc. Calamus FO is located in RE Martadinata/Riau Street No. 81 Bandung, West Java. The rapid growth of the factoty outlet ind...

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Bibliographic Details
Main Author: MOHAMAD MANAN (29111079) Pembimbing: Dwi Larso, Ph.D, YUDIE
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/19732
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Institution: Institut Teknologi Bandung
Language: Indonesia