THE PRODUCT DEVELOPMENT IN A CRAFT INDUSTRY THROUGH DESIGN MANAGEMENT APPROACH

• Main Author: (NIM : 27105309); Pembimbing : Drs. Widihardjo, M.Sn. & Drs. Acmad Haldani, M.Sn., THOLIP
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/20574
• Institution: Institut Teknologi Bandung

Betung wood craft industry center is a small-scale industry sector that supports the empowerment of the populist economy in regions, especially in the regency of Batang Hari, Jambi Province. The industry center has been operated for generations, and it still retains the local uniqueness, and the products of culture. Lately, Betung wood craft industry center is facing a problem dealing with the production that is still applying traditional and conventional management for generations. The result of applying the type of management is the monotonous product range so that it decreases the purchasing power of the consumers. This study was an observation research in Betung wood craft industry center. The aim of the research was to analyze the synergy between the management of design as a modern management and the traditional management in the attempt of product development, which would be then recommended to the craftsmen in Betung. The method applied in this research was descriptive, qualitative and quantitative, and problem solution method with an approach of the management of design. The data were collected through interviews, field observation, and document and information study. The data were then analyzed with interactive model analysis, starting from collecting, reducting, and presenting data to drawing conclusion and verification. In solving the problems, some theory of managements, crafts and design were applied because craft problems cannot merely be solved with the theory of design. Craft is still related to ethnics and tradition, while design deals with innovation and market. The three theories were used to formulate a strategy of product development with an approach of the management of design. The result of the study is a strategy of product development of wood crafts in Betung wood craft industry center which applied a design management approach. The design management strategy is expected to have positive effects on the craftsmen resource in product development. As a result, it can affect indirectly on the development of product quality required by consumers, and all at once solves the problem in Betung wood craft industry center.