MERCHANT AND CUSTOMER BEHAVIOUR IN THE CASE OF CICADAS MARKETPLACE REVITALIZATION IN BANDUNG CITY : SYSTEM DYNAMICS APPROACH

• Main Author: HAIDAR SETIAWAN (NIM : 24010037 ), ACHMAD
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/20696
• Institution: Institut Teknologi Bandung

This research highlights issues of traditional marketplace revitalization policy that still considered less than optimal results. Location of research is Bandung Trade Mall (BTM), Kiara Condong Subdistrict, Bandung City, which is the result of Cicadas traditional marketplace revitalization. Although it has been opened for public since 2008, half of the trading room at traditional marketplace part is still uninhabited, half of the floor of the building is still unoccupied, and any visitor looks deserted. <br /> <br /> <br /> The approach taken in this study is qualitative, the data obtained from interviews, observation, literature study and secondary data collection. From these data are processed and analyzed through the System Dynamics approach. <br /> <br /> <br /> This study put the merchants and customers as a central actor. The behaviors of the central actor is the action-reaction to the environmental conditions surrounding in both physical and social environment. <br /> <br /> <br /> From the results of this study revealed that the attractions is essential to encourage growth of crowd in Bandung Trade Mall, though to make it happen requires more effort and high-cost. <br /> <br />