THE IDENTIFICATION OF TRADITIONAL MARKET CULTURAL VALUES AS A PUBLIC SPACE (CASE STUDY: PASAR ASTANA ANYAR AND PASAR SUMBER HURIP, BANDUNG)

• Main Author: RAHARDIANI NIM: 27116002), AMIRA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/21013
• Institution: Institut Teknologi Bandung

The traditional market as a public space has an economic function and as a place for <br /> <br /> humans to do the social activities. The development of modern transaction as an <br /> <br /> innovation be the interesting way, the existence of traditional markets is feared cannot be <br /> <br /> competed. The traditional market as a public space where there is a communication <br /> <br /> process and cultural exchange in it by activities for all elements in traditional market. <br /> <br /> The development of the modern market itself has its own interest to people which makes <br /> <br /> the traditional market not competitive to it. In the process of revitalization by Bandung <br /> <br /> Government to revitalize the traditional market image, needs to consider the excellence <br /> <br /> aspects that contains the soul of traditional markets. Through the observation process, <br /> <br /> there is a distinction perception between the government and the sellers. Then in the <br /> <br /> process of revitalization through infrastructure renovation by the government, they will <br /> <br /> still be able to aware about the important values of traditional market which should not <br /> <br /> be lost from a traditional market. And also they really think that they will lost their <br /> <br /> costumers. This study aims to identify the excellence values that exist in traditional <br /> <br /> markets, that in the process of revitalization program through infrastructure development, <br /> <br /> the excellence should not be lost. <br /> <br /> The cultural values can be identified through the identification of interaction process that <br /> <br /> affected by the settings in the traditional market environment, in a way taking Pasar Astana Anyar which is managed by the government and Pasar Sumber Hurip which is <br /> <br /> managed by the private. Human as the main factor of traditional market activities and <br /> <br /> interaction values has the pattern of economic interaction as the main activity in <br /> <br /> traditional markets. Then the description and analysis results that exist in each <br /> <br /> traditional market as a public facility can be found the diversities themselves and the <br /> <br /> culture identity of traditional market and its influence nowadays. The placement of <br /> <br /> traditional market or called settings, type, and kiosk factor affecting the communication <br /> <br /> pattern in traditional market are the factors that can be the findings of this research. <br /> <br /> Other phenomena such as consuments who put the groceries at some places or kiosks and <br /> <br /> the artifacts in traditional market are shown things which can not be forgotten and <br /> <br /> replaced some how are characterized some cultures, in this case study is West Java <br /> <br /> Culture. Sundanese Culture as its application in everyday life especially in <br /> <br /> communication is the usage of Sundanese language in a very dominant way by all people <br /> <br /> in traditional market to do all of their activities. Modern market, in contrast does not use <br /> <br /> the regional elements such as traditional market and uses its own standardization system <br /> <br /> and not a local system. This becomes a significant aspect over the existence of traditional <br /> <br /> markets are linked each other with the local activities such as craftsmen who uses natural <br /> <br /> materials around them like bamboo and the traditional market seller is one of their <br /> <br /> consumers to use their handicraft products as a display in their kiosk for the transaction <br /> <br /> activities in traditional markets. <br /> <br /> By the methods of field observation and interviewing all elements of the market and by <br /> <br /> the concept of traditional market revitalization, it can be found of each other relation, <br /> <br /> then through the processes of analysis finding and can be drawn conclusions and a <br /> <br /> reference for the next research process either in the traditional market, or a good <br /> <br /> implementation to some events or to build something which have related to the excellence <br /> <br /> values that we can see in traditional markets. The existence of traditional market has a <br /> <br /> meaningful value that it cannot disappear as well from people's lives. Not only just as a <br /> <br /> commercial space, but also it contains some kinds of another meaning through communication and interaction themselves. The diversities of local cultural by its <br /> <br /> richness strongly applied in traditional markets, the value of simplicity is different from <br /> <br /> the modern market which also eliminates the interaction process of direct selling between <br /> <br /> people as the main act of transaction process. The excellence point on local wisdom is <br /> <br /> another important value that the traditional market has, it makes people still have an <br /> <br /> interest to visit a traditional market. Layout or settings also has a big influence to make <br /> <br /> traditional still exist. Finally, another excellence value of traditional market is the use of <br /> <br /> weaving bamboo handicrafts such as ‘tampah’ by local people around and it used as a <br /> <br /> display by vegetable seller and as distribution facilities in traditional market, which <br /> <br /> means those things are directly related to the handicraft makers or local craftsmen in <br /> <br /> West Java, so they are mutually reinforcing. <br /> <br /> Then the results of this research can be a recommendation to the Bandung Government <br /> <br /> as a stakeholder and the academics by looking at the excellence values through the point <br /> <br /> of view of design and local culture. The synergy between all elements in the traditional <br /> <br /> market and the government will be the unity and a way to keep the traditional markets <br /> <br /> exist with excellence values that directly affect to the social culture that exists in the daily <br /> <br /> life of society in Bandung. The results of this study will also make some recommendations <br /> <br /> to the Government through PD. Pasar Bermartabat as the stakeholder of Bandung <br /> <br /> policies by the point of view of cultural excellences, as well as they need to be aware <br /> <br /> about the important values in traditional market are related to the settings which should <br /> <br /> not be lost after the process of infrastructure renovation, through identifying the <br /> <br /> excellences of cultural values in traditional market nowadays and the causes of <br /> <br /> traditional markets is still maintained until this day.