PROPOSED COMPETITIVE STRATEGY FOR JD.ID IN INDONESIA’S E-COMMERCE INDUSTRY

• Main Author: DIAN AGUSTINE (NIM 29115731), AUBREY
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/21311
• Institution: Institut Teknologi Bandung

The existence of e-commerce has change the way people purchase products or services. Customers <br /> <br /> <br /> <br /> <br /> are slowly get used to purchase products through E-commerce as a substitute of traditional brick <br /> <br /> <br /> <br /> <br /> and mortar stores. Indonesia as the fourth largest population in world has big potential for ecommerce <br /> <br /> <br /> <br /> <br /> <br /> business development. Along with this opportunity, JD.ID, started to operate in <br /> <br /> <br /> <br /> <br /> Indonesia on 2016. <br /> <br /> <br /> <br /> <br /> As a new comer in the industry, JD.ID is trying to gain market’s recognition and compete the <br /> <br /> <br /> <br /> <br /> existing competitors. The objective of this study is to analyze the current condition of the industry, <br /> <br /> <br /> <br /> <br /> the current business strategy of JD.ID and to formulate business solution in order to enhance <br /> <br /> <br /> <br /> <br /> JD.ID’s competitiveness in Indonesian E-commerce industry. There are three problems addressed <br /> <br /> <br /> <br /> <br /> in this study. First is the current condition in E-commerce industry. Second question is the current <br /> <br /> <br /> <br /> <br /> JD.ID business strategy, and the last question is competitive strategy for JD.ID in e-commerce <br /> <br /> <br /> <br /> <br /> industry. <br /> <br /> <br /> <br /> <br /> According to the external analysis, Indonesian ecommerce industry is very competitive industry. <br /> <br /> <br /> <br /> <br /> Furthermore, the internal analysis of JD.ID shows that it is favorable to expand. Regarding to the <br /> <br /> <br /> <br /> <br /> current company’s situation, some alternative of business solution are generated using the <br /> <br /> <br /> <br /> <br /> combination of TOWS and Five Diamond Analysis. In order to increase the company's <br /> <br /> <br /> <br /> <br /> competitiveness, the author proposed a set of business strategy that focusing on 3 department in <br /> <br /> <br /> <br /> <br /> the firm, marketing, merchandising and logistic and operation.