FORMULATING BUSINESS STRATEGY FOR A START-UP BEAUTY COMPANY TO COMPETE IN LOCAL COSMETIC INDUSTRY (CASE STUDY: THEY TALK ABOUT MATTE LIQUID LIPSTICK BY PT ARKAMAYA PANCADASA INDONESIA)
Abstract - Beauty and cosmetic industry in Indonesia showing a significant growth these past few years. <br /> <br /> Positive economic conditions in Indonesia continued to stimulate beauty and personal care sales, with <br /> <br /> the area benefitting from the rising em...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/21315 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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