AFFECTING FACTORS OF CELEBRITY ENDORSEMENT TOWARD PURCHASE INTENTION ON INSTAGRAM : FEMALE PERSPECTIVE
Using celebrity as endorser has now became one of most used marketing strategy in context of <br /> <br /> Instagram based business. Yet, only few empirical studies examined endorser criteria especially <br /> <br /> on context of Instagram platform, based on Indonesian femal...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/21534 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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