THE IMPACT OF BRAND EQUITY ON BRAND PREFERENCE IN THE CAR RIDE-HAILING SERVICE DECISION
<p align="justify">Government facilitates public transportation such as bus, taxi, and angkot for anyone to support their daily commute needs. However many consumers find public transportation has many weakness yet at the same time bring their own vehicle will be costly. The presence...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/21779 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |