FINDING THE RELATION BETWEEN PERSONAL VALUE AND INVESTMENT DECISION CASE OF TOBACCO CONSUMERS

• Main Author: Valentina Anggraeni Kadarisman, Dyah
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/21850
• Institution: Institut Teknologi Bandung

Socially Responsible Investing (SRI), which considers environmental and societal issues, has been developing recently; one of them is tobacco used issue. This study aims to know the influence of personal value in investment decision and what factors affect it in Indonesia since this country has the greatest number of smokers in the world. Both early and experienced investors were used as the objects of the experimental study. Experimental study under controlled situation was conducted for the research, following the previous study, in which respondents have to invest in tobacco or non-tobacco company with a difference of return as a treatment. Binary Logistic Regression is used to know what factor influenced investor’s decision. The study also uses ANOVA and Tukey Kramer to know whether there is a movement behavior of respondents during the treatments. In this study, researchers found that personal value did not affect investors’ decision. They tend to choose higher return in their investment decision. When the rate of return is differentiated by 1%, respondents change their investment decision