GUIDELINES AND FRAMEWORK TO IMPLEMENTATION OF AMBIENT ADVERTISING IN BANDUNG FOR BUSINESS PRACTITIONERS
It is undeniable that conventional marketing communications techniques are experiencing a decline in effectiveness due to the increasing advertising clutter. People are exposed to thousands of advertisements every day whether it is broadcast media advertising, internet advertising, or out-of-home ad...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/22050 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |