FREE-TO-PLAY MOBILE GAME BUSINESS MAPPING WITH BUSINESS MODEL CANVAS

• Main Author: ADRIATAMA (NIM 19014005), IRSHAD
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/22626
• Institution: Institut Teknologi Bandung

Free-to-play’ games do not need any initial payment in order to play it, but they have an in-game feature which lets the player to buy contents within the game by using real money. This is where ‘free-to-play’ mobile game gets their revenue from. Nowadays, despite being ‘free-to-play’, many people had paid for the in-game contents, even though the content are not something that has actual physique. This research is conducted by asking ‘free-to-play’ mobile game players about how they feel. An approach using the business model canvas is used in order to give more detailed insight about the business as a whole, since this industry is not a common industry that everyone might have known before. Through this <br /> <br /> paper, a brief description about the ‘free-to-play’ mobile game industry had been able to be described, followed by the viewpoints from the ‘freeto-play’ mobile game player and the developer’s side. The approach used onthis paper is by using qualitative and quantitative approach, by doing interviews as well as distributing questionnaire. The method used to gain <br /> <br /> the data is by doing interview, questionnaire, and content analysis. The player profile in general had also been able to be summarized so that the developer can know more about the players who played their games by <br /> <br /> using the questionnaire. By the research result, it is found that most playerplay the game for the game’s own intrinsic appeal rather than factors such as developer’s brands, franchises being brought, or even positive word ofmouth. They are seeing the game as an outlet of made for self-satisfaction, they are looking for a source of entertainment, they are looking for something to fill a spare time with. As long as the players perceive the <br /> <br /> game to be ‘fun’, the players are most likely keep going to play it. Once a factor hits the sweet spot of appeal, the player will be willing to spend money for the game. For the majority of the games in the survey, that factor <br /> <br /> seems to be the game’s creative resources, such as character designs.