HIJAB FASHION INDUSTRY GOES VIRTUAL: AN IMPROVED COLLABORATION MODEL USING SERVICE SCIENCE PERSPECTIVE

• Main Author: ARINTA SURYANA, LISANDY
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/22914
• Institution: Institut Teknologi Bandung

In the last ten year, creative industry emerged in Indonesia. Creative industry become the strategic sector to support the economy development of Indonesia. In the context of Indonesia, fashion sector gives the highest contribution consistently toward GDP, employment issue, and export sector of Indonesia. The large number of Moeslem population in Indonesia derives good projection of Islamic fashion businesses such as hijab fashion. By considering those projection, Indonesia is targeted to be center of Moeslem fashion of the world in 2020. Therefore, hijab fashion industry needs to determine and develop business strategy to maintain business sustainability. <br /> <br /> <br /> <br /> <br /> <br /> Regarding to service science perspective, better value is created from collaboration between internal and external stakeholders. The external factors is not limit to the business partner and government only, but also customers. The involvement of customer can derive several benefits for provider such as reducing marketing cost and helping provider to expand their market in local and global. Moreover, provider need to understand customers’ lifestyle and their motives to involve in collaboration. <br /> <br /> <br /> <br /> <br /> <br /> In the digital era, customers tend to have high intensity and dependencies toward virtual world through internet and information and communication technology (ICT). It allow customer and provider to have two-sided communication and make provider easier to reach their customers (local and global). Therefore, the internet and ICT need to be considered in a process of business strategy development. <br /> <br /> <br /> <br /> <br /> <br /> Bridging the phenomenon in the context of Indonesia related hijab fashion industry, this study aims to explore the customer motivation to involve in virtual collaboration and develop the virtual collaboration model for hijab fashion industry based on service science perspective. This model is expected to give alternative strategy for hijab fashion industry to reach their customers. <br /> <br /> <br />