PROPOSE BUSINESS STRATEGY FOR WIZHLIST IN TOURISM INDUSTRY

• Main Author: HIBATUR RACHMAN (NIM 29115386), LUTHFI
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/22941
• Institution: Institut Teknologi Bandung

Wizhlist is a company in the tourism industry wherein using internet technology to connect <br /> <br /> between activity providers with users who need activities. Wizhlist was built by Bimo <br /> <br /> Aldonino in March 2016. <br /> <br /> The company has conducted in-depth analysis of users who need activity at the beginning of <br /> <br /> March until the end of 2016. The owner has been offering some activities to the user, but the <br /> <br /> customer feels still do not need these activities. Owners get input from some consumers who <br /> <br /> encourage Bimo to develop new strategy. Bimo believes that the company must be analyzed <br /> <br /> from internal company and external factors to build a strategy that can help the company to <br /> <br /> develop the appropriate product. <br /> <br /> The purpose of this research is to analyze the strengths and weakness of the company and to <br /> <br /> identify what opportunities and threats exist in a tourism industry, and then to formulate <br /> <br /> recommendations for an effective business strategy. This research is implementing several <br /> <br /> methods, namely Corporate Value Chain and VRIO method to perform internal analysis that <br /> <br /> explain Wizhlist condition in business and product. This research also conducts PEST and <br /> <br /> Porter's Five-Forces analysis to explain the company's condition from external factors that can <br /> <br /> give a big influence to Wizhlist business. The author also conducted a survey of new products <br /> <br /> to be provided by Wizhlist to do the formulation of the right product strategy for the company <br /> <br /> provide. In creating the right strategy for the company, the authors implement the strategy based <br /> <br /> on The Strategic Diamond and Business Model Canvas. <br /> <br /> The tourism industry for activities in Indonesia still lacks competition, so Wizhlist has a great <br /> <br /> opportunity to develop this product. Therefore Wizhlist must perform a quick execution to get <br /> <br /> the provider of activities and users soon introduced to this product. Product quality also <br /> <br /> influences the user to determine the choice of activities with more varied prices, unique <br /> <br /> products, new places and attractive promotions.