THE IMPACT OF BRAND STORY IN TOZI COZYâS CUSTOMER ENGAGEMENT ON INSTAGRAM
Nowadays, many brands are trying hard to grab customer’s attention and engagement by creating the most unique strategy. Brand story is one of the tools to deliver the brand message and it’s believed that brand story can influence the engagement. Therefore, this research proves whether the bran...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/23165 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |