BANDUNG CITIZEN INTENTION TO PURCHASE ON CHOCOLATE BASED ON ITS PACKAGING GRAPHICAL ELEMENTS
Background – Indonesia is the third largest cacao producer in the world. However, with the <br /> <br /> new export regulations, domestic cocoa producer becomes overcapacity, followed by low <br /> <br /> domestic chocolate consumption. To increase the consumption of c...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/23393 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |