THE ANALYSIS OF BANDUNG CITY'S IMAGE AS CREATIVE CITY COMMUNICATION EFFECT

• Main Author: ANGGER PRADIPTASIDDHI, NAYAKA
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/23447
• Institution: Institut Teknologi Bandung

Image management is a contemporary approach to urban development and management. The selection of Bandung as a creative city of design by UNESCO in December 2015 legitimized the construction of the image of Bandung as a creative city in the eyes of the world. This study aims to understand how the image of the creative city is communicated and how it affects the residents of Bandung City as the city's most important stakeholders. This research is carried out by operationalizing the city image communication framework, then make use of it to identify the characteristics of interaction between various communication channels and the city’s residents as the message reciever, and also to understand the effect of city image through its communication channels. Operationalization is done by using content analysis on various sources and conceptualizing it. Then, a survey is carried out to residents of Bandung City to find out how they interact with the image communication channel and how the image of the creative city, through each channel, affect them. The results of the analysis show that physical channels tend to have a high exposure to the population, while the weakest being government- related channels. Also known that creative city image communications happen most effectively through urban design channels and creative economic activity, whereas the one with the lowest effectiveness is bureaucracy. The greatest effect of the communication process is the strengthening of the image of the creative city itself. Based on these conclusions, this study recommends the development of creative city through cityimage can be strengthened through physical channells and economic-related activity. The improvement of government-related channels to optimize the effect of image in every aspect is also needed.