THE EFFECT OF PETẢ̉s LEATHER AWARENESS VIDEO CAMPAIGN TOWARD ATTITUDE CHANGE AND PURCHASE INTENTION OF LEATHER PRODUCT IN BANDUNG
ABSTRACT <br /> <br /> Leather is one of the most widely traded commodities in the world. Indonesia’s leather export <br /> <br /> industry — with an estimated annual turnover of US $200,000 to US $1 million, — is the <br /> <br /> fourth largest among AS...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/23449 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |