BUSINESS STRATEGY FOR DOWNSTREAM DIVERSIFICATION DECISION OF PT.KHARISMA PEMASARAN BERSAMA NUSANTARA (CONSUMER BRANDED GOODS BUSINESS)
In order to generate more revenue, relinquish reliance on the parent company, and going forward, PT.Kharisma Pemasaran Bersama Nusantara (PT.KPBN) which is a plantation (oil palm, rubber, tea coffee, cocoa, sugar, molasses and etc) commodity trading company that sells PT.Perkebunan Nusantara I-XIV (...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/23774 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |